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Chrysler Indonesia issues in 2016 – PT. Garansindo Inter Global or known Chrysler Indonesia as the official distributor of Chrysler, Jeep, Dodge and Fiat welcome the new year despite vigorously confronted a number of issues in 2016.
Chrysler Indonesia issues in 2016
A number of problems to be faced Chrysler is the increase in Sales Tax on Luxury Goods and the rupiah exchange rate is not yet stable. Agenda for the five-year presidential election to be one of the factors that affect sales.
Rieva Muchsin, Chief Marketing Officer of Chrysler Indonesia stated, is very difficult to predict the market this year. According to the premium segment in Indonesia and Asia is very unique.
“In 1997, we predicted the sale of premium goods would go down but I did not. So if I told you would be wrong to talk down fear. If I say will remain stable or do not know well, but that certainly is very difficult to predict,” he said as quoted from okezone.
According to him, Garansindo now can only hold on to the R & D conducted by a data analytics company. “Data analytics could be material to create a business strategy” he said.
With all the problems that will face Chrysler this year, Rieva refused in 2014 referred to as a tough year. “Every year it is a challenging year for us. Challenge of all things, including competing with other vehicle brands.” he added.
For example when the IIMS 2015, when the Indonesian people busy talking about cheap car. Garansindo just launched a brand new Fiat 500 offers premium city car. The results were quite surprising. Hundreds of units sold within a period of ten days IIMS 2016.
” We take a different angle, for IIMs even though we are only 10 days of industrial launch we have received the order more than 100 units. So we expect in the premium segment in 2016 remained stable.” completion.
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